Wednesday, August 10, 2011
Monday, August 1, 2011
Android vs. iOS: The Heated Battle Over Mobile Advertising [Infographic]
And it looks like it’s pretty hard
to declare a winner at this point; both platforms are pushing ahead in
different areas. The infographic compares iOS and Android, just to
clarify some terms, on: Effective cost per mille (eCPM), which measures
the revenue a developer makes per every 1000 impressions of an ad in
their app, click through rate (CTR), or the percentage of ad impressions
that generate a click, and global fill rate, the percentage of ad
impressions that were populated by an ad.
When it comes to effectiveness, both are close, but iOS edges out Android for the victory, just as it does in CTR — whereas Android takes the cake both in global fill rate and average app life cycle.
inneractive also recently published an infographic on Nokia’s attempted come-back, which you can see here.
But without further ado, Android vs. iOS:
When it comes to effectiveness, both are close, but iOS edges out Android for the victory, just as it does in CTR — whereas Android takes the cake both in global fill rate and average app life cycle.
inneractive also recently published an infographic on Nokia’s attempted come-back, which you can see here.
But without further ado, Android vs. iOS:
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