Mobile ad startup Mojiva is the latest startup to start throwing around the word “billion” in its press releases. The company says it now reaches one billion unique devices each month.
Of those devices, about 224 million are in the United States, Mojiva says. The United Kingdom, Germany, and Italy, account for 33 million, 10.6 million, and 8.7 million devices, respectively. Overall, Mojiva says it’s serving 45 billion ad requests in 190 countries.(When mobile ad network Millennial Media filed for an IPO last month, it said it reached 200 million unique users worldwide and claimed 40 billion ad impressions per month.)
Mojiva CEO Dave Gwozdz said via email that 2011 was a big year for the company. The network saw “roughly 350% growth … in many different areas,” including revenue, ads served, and publishers in the network, he said — and the company’s ad serving business,
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